Generally speaking, Design is always subjective. As a group of designers, we endeavour to produce works that people emotionally react to. It should always engage people and make them think or feel as intensely as possible. A good Design Agency will always be looking to be one step ahead, always asking the questions: ‘How can this be improved on?’, ‘Where else can we go with it?’ Graphic Design is an exciting, evolving and ever changing process and when done right will produce iconic pieces that in turn create recognition and increases in revenue for the client.